Social Media Marketing, Reality and Lies

Social Media Marketing seems to be the current buzz word for anybody seeking to increase their online presence and sales, however is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M companies are now springing up all over the place nowadays and they are telling anybody that will listen about how incredibly essential social media like Facebook twitter and YouTube are to your business however, for the typical small to medium sized company, does marketing to socials media truly measure up to all the hype? Is spending a little fortune on employing a SMM business really worth it? And has anybody actually done their research on this prior to they hired somebody to set up there Facebook service page? Some SMM companies are establishing things like Facebook business pages (which are totally free) for $600 to $1,000 or more and telling their customers that they do not need a site due to the fact that Facebook is the biggest social media network in the world and everyone has a Facebook account. Now while it might be true that Facebook is the biggest social network worldwide and yes, Facebook's members are potential customers, the real question is are they actually purchasing? Social media marketing business are all too happy to mention the positives of social media like the number of people utilize Facebook or how many tweets were sent in 2015 and how many individuals enjoy YouTube videos and so on but are you getting the complete photo? I once sat beside a SMM "specialist" at a company workshop who was spruiking to anyone who came within earshot about the amazing advantages of setting up a Facebook organisation page for small company (with him obviously) and selling on Facebook. So, fascinated by the abovementioned "professionals" advice I looked him up on Facebook only to discover he had only 11 Facebook good friends (not a great start). So being the research nut that I am, I chose to take a good check out SMM in regard to selling to see if it in fact worked, who did it work for and if it did why did Social Media Marketing work for them? And should business rely so greatly on social media networks for sales?

As a web designer I was constantly (and now increasingly) faced with numerous social networking challenges when potential customers would state that having a website sounds excellent however they had a Facebook company page and had been informed by different sources (the ever present yet confidential "they") that social networks were the thing to do, but after discussing their needs it became rather clear that those potential clients didn't in fact know why they required social networks or SMM to generate online sales, They just wanted it. Well it's basic truly because social media is Social Media, and social Networks are Social Networks they are not service media and business networks (that would be more like LinkedIn). In a recent research study done by the IBM Institute for Company Worth around 55% of all social media users mentioned that they do not engage with brands over social media at all and only around 23% in fact purposefully use social media to communicate with brand names.

How do you utilize social media marketing? And is it even worth doing?

Well initially of all I would say that having a well optimized site is still going to bring you far more organisation that social media in most cases especially if you are a small to medium sized regional organisation since far more people are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you do not have a website you're missing out on all of that potential company. Despite all the (not so great) stats I still think it is still a good concept for service to utilize social media simply not in the very same method that a lot of SMM experts are today, Why? Is it in a Social Media Marketing business's best interest to talk social networks up?

One of the greatest issues company face with social networks and SMM is perception. The primary factor the majority of individuals provide for communicating with brands or business on social media is to get discount rates, yet the brand names and service themselves think the main reason individuals engage with them on social media is to discover about new products. Most organisations think social media will increase advocacy, however only 38 % of consumers agree.

There were some great initiatives revealed in the IBM research study of companies that had gotten some sort of a manage on how Social Media Agency to utilize social media to their benefit, keeping in mind that when asked what they do when they interact with organisations or brand names via social media, customers note "getting discounts or coupons" and "acquiring items and services" as the top 2 activities, respectively a UNITED STATE ice cream company called Cold Stone Creamery offered discount rates on their products on their Facebook page. With both Cold Stone Creamery and Twelpforce the benefit is plainly in the favour of the prospective customer & the great technique to social media marketing is to sell without attempting to sell (or looking like your selling) regrettably most social media marketing is focused the incorrect way.

Constructing a concrete buyer to customer relationship through social media is not easy and most likely the most benefit to service' using social media to boost their sites Google rankings. Business' require to understand that you cannot just setup a Facebook business page and hope for the finest. SMM requires effort and possible clients have to see value in what you need to provide via your social media efforts provide something worth their social interaction and time and after that you may get better results.

Now just as a footnote Facebook shares have actually dropped to under $20 per share, that's half their original price ... and the claims are flying


As a web developer I was continuously (and now progressively) confronted with numerous social networking challenges when possible clients would state that having a website sounds excellent but they had a Facebook business page and had actually been told by numerous sources (the ever present yet anonymous "they") that social networks were the thing to do, but after discussing their requirements it became rather clear that those potential customers didn't really understand why they needed social networks or SMM to generate online sales, They simply wanted it. Well it's basic really due to the fact that social media is Social Media, and social Networks are Social Networks they are not service media and business networks (that would be more like LinkedIn). In a current study done by the IBM Institute for Organisation Value around 55% of all social media users mentioned that they do not engage with brands over social media at all and just around 23% really actively use social media to interact with brand names. Well first of all I would say that having a well optimized website is still going to bring you far more service that social media in many cases specifically if you are a small to medium sized regional service because far more individuals are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you don't have a site you're missing out on all of that prospective business. The primary factor most people offer for engaging with brand names or business on social media is to get discounts, yet the brands and business themselves believe the main factor people connect with them on social media is to learn about brand-new products.

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